Jewelry trade organization the American Gem Society (AGS) is launching the AGS Perfect Proposal Toolkit, just ahead of Valentine’s Day.
The online Toolkit, which is available until February 15, offers a collection of tips and suggestions for planning the perfect proposal, as well as a contest to win a trip to the newlywed capital of the world, Las Vegas.
The site contains suggestions for traditional and non-traditional proposals, recipes for romantic dinners, a list of the top mistakes to avoid when proposing, proposal trends, and even recommendations on Tweets for those who plan to propose on Twitter.
In case prospective grooms are away from their computer, the Perfect Proposal Hotline,  1-855-GROOM2B FREE (476-6622), provides recorded recommendations, including tips on planning the proposal, how to select a quality diamond and what to do if things don’t go as planned.
Of course, the perfect proposal should lead to the perfect honeymoon. Through a partnership with, users can win a three-day/two night trip to Las Vegas, as well as a $1,000 gift certificate to use at any of the 1,700 AGS member jewelers in the country.
“Our existing online resources provide recommendations on how to shop for the highest quality jewelry from the best jewelers in the country,” said Ruth Batson, executive director and CEO of American Gem Society. “The AGS Perfect Proposal Toolkit is a perfect fit with what our visitors look for, especially around Valentine’s Day – the busiest time of year for ring shopping and question popping.”